Why assume people are smart? And why does that matter? It’s a starting point for just about everything else I do as a sociologist. I learned people are smart by spending over a decade of my life studying what they do and why they do it (and a lot longer than that interacting with them). What I mean is that people have reasons for doing what they’re doing that are as complicated and well thought out as the reasons you have for doing what you’re doing. Because I am a pragmatist, this wouldn’t matter if there wasn’t some benefit to assuming people are smart, so I offer three rules, things to gain from assuming that People are Smart, and not the opposite, based on all this.