There is a reason I tell this story, besides getting something personal off my chest or challenging stereotypes. A lot of this comes down to time and how I used it. Since I quit social media back in November, followed more recently with deleting numerous games and apps from my smartphone, I have noticed many disturbing parallels to when I quit partying in terms of how my life has changed. I think about what my late academic advisor and friend Ben Agger wrote over a decade ago about how smartphones were changing the ways we interacted with each other, how we perceived time, and even our biological rhythms and cycles. He called it iTime, a blurring of boundaries between private and public, of work and leisure, of day and night. It has, consistent with his theories, unfolded as a constant battle for “eyeballs” or attention which has the effect of “dopamining” society, as philosopher Gerald Moore has recently discussed, in which the machinery of profit-making is turned ultimately on hijacking the reward-mechanisms of the human brain via increasingly sophisticated technological interventions (i.e. “screen culture”).